Our destinations
Campeche
Coahuila
Durango
Estado de México
Guanajuato
Hidalgo
Michoacán
Nuevo León
Puebla
Querétaro
San Luis Potosí
Veracruz
Yucatán
Campeche
Coahuila
Durango
Estado de México
Guanajuato
Hidalgo
Michoacán
Nuevo León
Puebla
Querétaro
San Luis Potosí
Veracruz
Yucatán
A journey through the most important moments of our history.
Promotora Hotelera La Palapa is founded and, three years later in 1977, its name is changed to Promotora Hotelera Misión, starting the first 100% Mexican hotel chain with four locations: Hotel Misión Mérida, Hotel Misión Uxmal, Hotel Misión Chichén Itzá, and Hotel Misión Palenque. Don Roberto Zapata Gil had the vision to create a truly Mexican hotel chain that could compete with international brands. He started with hotels strategically located near Mayan archaeological sites, offering visitors a unique experience combining culture and history with Mexican hospitality.
Highlights:
First 100% Mexican hotel chain
4 hotels opened
Focus on cultural destinations
Hoteles Misión expands and reaches new destinations such as Oaxaca, Mexico City, Puebla, and Morelia.
The 1980s marked a period of significant expansion, with Hoteles Misión bringing its concept to new colonial cities and urban centers. This diversification strategy allowed the chain to serve both cultural and business tourism, expanding its presence in the national market.
Highlights:
Expansion to colonial cities
Entry into the urban tourism market
National brand consolidation
Two new categories begin to take shape in response to the changing market. Hotel Misión Express: focused on serving business travelers, and Hotel Misión Grand: exclusive and innovative, the perfect balance between luxury and comfort.
Recognizing the changing needs of the market, Hoteles Misión innovated by creating new categories to serve different segments. The Express brand was designed specifically for business travelers seeking efficiency and functionality, while the Grand category elevated the experience for those seeking a higher level of luxury without losing the Mexican essence.
Highlights:
Launch of Misión Express
Creation of Misión Grand
Strategic market segmentation
Roberto Zapata Llabrés assumes the position of CEO and Chairman of the Board of Hoteles Misión and brings to the company one of its most fundamental achievements: corporate governance.
With the leadership change to Roberto Zapata Llabrés, Hoteles Misión underwent a profound organizational transformation. The implementation of modern corporate governance structures allowed the company to optimize processes, improve decision-making, and prepare for a new era of sustainable growth, while maintaining the family values that distinguished the brand.
Highlights:
Implementation of corporate governance
Process modernization
Professionalization of the management team
We have 60 hotels in 40 destinations, equivalent to 4,500 rooms distributed throughout the country, and we are divided into 3 categories: Express, Misión, and Grand. In the immediate future, we have a goal: to reach 100 hotels in 60 destinations!
Today, Hoteles Misión represents one of the most outstanding success stories in the Mexican hotel industry. With a solid and constantly growing national presence, the chain has adapted to market trends by implementing modern technologies, sustainable practices, and personalized services, without losing its identity as a 100% Mexican company committed to authentic hospitality.
Highlights:
60 hotels in operation
Presence in 40 destinations
4,500 rooms
Implementation of sustainable practices
We continue with our mission to be the leading Mexican hotel chain, committed to providing authentic experiences in every destination, with a clear goal of reaching 100 hotels in 60 destinations in the coming years.
Heir to an important hotel legacy and leader of the first 100% Mexican company in the field, Roberto Zapata Llabrés is a man whose presence resonates inside and outside the national tourism industry.
In 2000, the eldest of the Zapata family took over the business and, although he initially followed in his father's footsteps, he gradually forged his own path with a different, standardized, and process-based leadership.
Tenacity, consistency, and love for family are the pillars that guide his life. For him, consistency and creativity are key to offering competitive products in a changing market.
To offer services and facilities oriented towards rest, leisure, and/or business with high quality standards, with a commitment to Mexico to generate wealth, create jobs, and promote tourism development.
To be a world-class Mexican hotel chain with international presence and in the main destinations of Mexico.
